Social Media vs. Your Own Website

Why does your business need a website if you're already on social media?

Many business owners assume that having a social media profile for their business is enough. Maybe you already have a Facebook page and some pretty good reviews on social media. But there are some problems with this strategy.

First, you’ll always be dependent on the social media platform you choose. Algorithms change, rules change, what’s working one day might not work a few weeks from now, and social media platforms can choose to kick you off at any time if they disagree with your posts. This has been a hot topic as of late, because people are seeing how social media platforms are trying to control the narrative, and no one is exempt, not even the President of the United States.  If you have a website, it belongs to you, and you control the content and the message.  Part of the reason you started your own business is so that you don’t have to follow other people’s rules, right?
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Trends change, too. Your customers may be on Facebook today, but tomorrow they might be on Snapchat, Instagram, Twitter, or something entirely new. As people switch from one tool to the next, your website acts as an anchor. No matter what platform customers prefer, they can always find your website in the same place, available to everyone.
If you're worried about the cost of having a professional design a website for your business, check out our website for pricing information on our standard packages or request a custom quote.